22 Jan 5 Marketing Tips for Bands and Musicians that No One Talks About.
If you’re a band or musician, you know how difficult it can be to get your music out there. Between recording, performing, and promoting, most bands don’t have the time or resources to focus on marketing their music effectively. Even though marketing might seem overwhelming at first, there are some key tips that every band should know in order to create a successful strategy. Let’s dive into five pieces of marketing advice for bands and musicians that no one talks about.
Understand Who You’re Selling To
The number one thing in pricing your merch is not “how much?” but “for whom?” Knowing who your target audience is will help you determine the right price point for your merchandise so that you can maximize profits without alienating potential fanbase/customers. It also helps if you actually understand who your target audience is; do research on their interests and tastes so that you can create merchandise that appeals to them specifically.
Take Action Instead of Making Plans
A strategy is an assumption—an action is a reality. So once you have figured out who your target audience is and what kind of content appeals to them, take action! Create the content and start getting the word out about your music; the more people who hear it, the better chance of success you have!
Don’t Give Up After One Try
If someone doesn’t buy it now, it doesn’t mean they won’t buy it later. In fact, chances are they will—but only if you keep trying! It takes multiple attempts before someone decides to take action on something; make sure you follow up with potential labels/promoters/agencies after an initial conversation so that you don't miss out on any potential opportunities.
Don't Overthink Your Content Quality
Don't let "quality over quantity" stop you from posting imperfect content. Posting regularly will keep people engaged with your band and help build relationships with fans over time. That being said, don't be afraid to experiment with different types of content like videos or podcasts in order to keep things fresh and interesting for fans; just make sure whatever content you post reflects well on yourself and your band!
Invest In Professional Help When Necessary
Marketing is a compounding activity—the more and longer you do it, the better off your band will be in terms of growth potential. If you don't feel confident with this process yet (or even if you do), investing in professional help when necessary, can really pay off in both short-term results as well as long-term growth potential for your band's career.
With these five pieces of advice under your belt, any band or musician should be able to create an effective marketing strategy that gets their music heard by more people than ever before. Good luck!
If you enjoyed and found this article helpful you might enjoy these too:
Check out my music archives and interviews here.
Check out my music magazine METAL DIGEST here.
Until the next one,
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