Chelfdom is a blog like no other. Music, plant-based recipes, luxurious minimalism, capsule wardrobe interviews, and lifestyle inspo.
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Fine tune your summer capsule wardrobe, upgrade your skincare and embrace a minimalistic, sartorial mood with a luxurious less is more aesthetic vibe.

With the arrival of hot days drenched in sunlight and coconut scented polaroids, this is the perfect time to focus on a well-curated beauty bag, versatile outfits, and indulgent skincare to survive the most challenging season while staying to true to our minimalist aesthetic.


find the perfect swimwear

Defying trends and choosing elegant, timeless pieces that you can wear on repeat, whether you are a keen swimmer or showing up at the beach or poolside only to attend events- just like me.

Never forgo comfort. The right swimwear will channel relaxed confidence, which is utterly chic. A sleek, black one-piece conveys feminity and requires minimal effort.

Refresh your skin care kit with key products and high-performance formulas that will protect you from the sun and urban pollution. A good sun cream, high SPF, a serum to nourish, soothe and age-proof, an indulgent moisturizer that tackles your specific needs and a versatile oil that you can use on your face, body or hair.

Be kind to your hair. Keep your routine very simple. The most questions that I get on my editorials are about my hair. It’s all about the dry oils, simple as that. I don’t mess with my hair. I sleep in a bun and use a dry oil every day. I don’t use heat to style my hair unless I’m on a shoot and they stylist has something specific in mind. I go for performance-driven formulas, in my experience the thicker the consistency of the oil the better.

Think of the bigger picture. The feel-good factor, the things that make you feel content and blissful. Uncomplicated rituals, ‘Less but Better’ kind of mindset, a luxury that relies on potent ingredients, not trends.

Enjoy a care-free summer, let go of the unnecessary, play by your own rules, refuse to compromise, make changes, work on having the confidence to be unapologetically you. There’s no one like you.

Until the next one,

  • Angelina
    Posted at 16:12h, 22 June Reply

    Can’t wait to try out some of these products!

  • Coco Smith
    Posted at 16:32h, 22 June Reply

    We need more girls in black onepieces for sure! Very classy!

      Posted at 08:47h, 23 June Reply

      I’m with you Coco

  • Angela
    Posted at 17:01h, 22 June Reply

    I am loving all of those bathing suits! I am going to keep an eye out to see if the first one goes on sale…LOVE it!!!

      Posted at 17:05h, 22 June Reply

      ah, the Emma Pake one! My absolute fave! Sale alert it is then!

  • Anshika Juneja
    Posted at 18:02h, 22 June Reply

    Absolutely love this swim wear and skin care kit products. I would definitely like to try these. So classy and summery!!

      Posted at 08:48h, 23 June Reply

      I’m glad you enjoyed the post Anshika! Thank you for stopping by!

  • Joleisa
    Posted at 20:28h, 22 June Reply

    I think it’s a cute look. Wish I could rock that style too! Thanks for sharing

      Posted at 08:47h, 23 June Reply

      I bet you’d look fab in a black swimsuit!

  • Patricia Chamberlain
    Posted at 11:42h, 23 June Reply

    I love those super simple one piece bathing suits! I’m thrilled that one pieces are back in style this year. I am going to check out those skin care products too!

      Posted at 15:38h, 23 June Reply

      They are so chic, right?

  • Iva
    Posted at 13:01h, 23 June Reply

    Loving all those swimsuits .

      Posted at 15:38h, 23 June Reply

      They love you too, Iva.

  • Stephanie
    Posted at 21:41h, 23 June Reply

    I don’t ever use heat or products in my hair either. I just wash, dry, brush, and go! I need to get a new swimsuit soon and love the look of these black one-piece suits.

      Posted at 11:21h, 24 June Reply

      You would look amazing in a black bikini with your fair complexion Steph!

  • Di
    Posted at 05:16h, 24 June Reply

    Omg literally ordered some oil for my hair Friday as it’s getting hot here and my hair just frazzles in the sun. Bun and done! Def on the minimalism train in our house.

      Posted at 11:14h, 24 June Reply

      hahahhaaaa BUN AND DONE! I love it and I’m shamelessly stealing it!

  • Bree
    Posted at 05:20h, 24 June Reply

    Those swim suits are amazing! Love your advice about less is more. I will try to use some of your tips!

  • Sony Grintds
    Posted at 09:57h, 24 June Reply

    THE sexiest metalhead ever.

      Posted at 11:12h, 24 June Reply

      blushing-thank you!

  • Hooda
    Posted at 10:41h, 25 June Reply

    This looks very classy and cute at the same time! You are right, keeping minimalism in mind is a great idea when done right!

  • Melanie williams
    Posted at 16:07h, 25 June Reply

    I am trying to use less and less product on my hair. It actually feels much better for it too. Loving all the swimwear by the way xx

  • Holly
    Posted at 16:48h, 25 June Reply

    I am a big fan of simple black swimsuits. I find that is what I most often gravitate toward when shopping for swimwear.

      Posted at 12:05h, 26 June Reply

      They sure look good on anyone!

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