24 Dec Hygge / The untranslatable Danish Concept
Is this the antidote to our stress-full modern lifestyle?
Hygge is all about life’s little pleasures. Simple daily rituals, mindful moments and getting cozy in our little home-sanctuary.
A little hedonism never hurt anyone.
Is it a fad? Is it a trend? Is it supposed to trick us into buying something? Will it bring to our attention a need to consume a certain amount of something(s) we were blissfully unaware that we needed up until now?
Well, it is what you make of it.
It can be found in a cup of tea wrapped under your faux-fur blanket while it’s pouring rain outside or it can be found in an artizan coffee shop that charges 24$ for a simple piece of gluten/dairy/anything and everything free pie.
Keeping in mind that the whole Hygge concept promotes and encourages the idea of simplicity and finding happiness in humble, cost-free little pleasures, if you go all out and grab the opportunity to over-consume, that’s all on you mate. Not Hygge’s fault, yours, all you.