Hygge / The untranslatable Danish Concept - Chelf
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Hygge / The untranslatable Danish Concept

Hygge / The untranslatable Danish Concept

Is this the antidote to our stress-full modern lifestyle?

Hygge is all about life’s little pleasures. Simple daily rituals, mindful moments and getting cozy in our little home-sanctuary.

A little hedonism never hurt anyone.


Is it a fad? Is it a trend? Is it supposed to trick us into buying something? Will it bring to our attention a need to consume a certain amount of something(s) we were blissfully unaware that we needed up until now?

Well, it is what you make of it.

It can be found in a cup of tea wrapped under your faux-fur blanket while it’s pouring rain outside or it can be found in an artizan coffee shop that charges 24$ for a simple piece of gluten/dairy/anything and everything free pie.

Keeping in mind that the whole Hygge concept promotes and encourages the idea of simplicity and finding happiness in humble, cost-free little pleasures, if you go all out and grab the opportunity to over-consume, that’s all on you mate. Not Hygge’s fault, yours, all you.


For me, hygge is about earning my rest. Working hard (hear me out) and being productive in order to be able to indulge in a lavish cup of inexpensive yet desireful coffee at the end of the working day. It’s about creating a beautiful, cozy home to share with the love of my life (not that having a love-of-your-life is a must to hygge, of course), and it’s about allowing myself to be unapologetically me. Being comfortable with my solitude ’cause that’s who I am. I fell victim to a couple of clichés as  well: I do have a soft spot for soft luxe knitwear, heart-warming cashmere and lovely stationery.

As long as you don’t turn it into an excuse to buy-buy-buy,

a little hedonism never hurt anyone…

speak soon,


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