Cruelty free, ethical, vegan, sustainable,conscious, green and environmentally friendly.
The movement is growing faster than any other revolution in the history of mankind.
The conscious revolution escalated from our food to various aspects of our lives to make us feel better about the fact that we consume, therefore we are. So, why it it so hard for the fashion industry catch up with that as well?
There are many factors to be considered when it comes to the apparel supply chain, factors that most of us are unaware of. It goes way beoynd factory workers- there are farmers, fiber processors, dyers, tanners, and so on, and there’s an anavoidable naked state of nescience because the lack of transparency and information is real.
And let me state this before anything else.
So what’s the deal when it comes to fashion?
Fashion is supposed to be fun and exciting. A creative way to express oneself, to communicate one’s thoughts or ideas through a piece of clothing. I personally find that quite mind-blowing. And I’m on a capsule wardrobe, happily committed to the concept too. I like my fashion to be as ethical as possible. If we are on the same page, you have probably wondered where to shop, what materials to look for and what to avoid in order to fill your wardrobe with lovely cruelty free ensambles.
1 Think Less But Better.
Sure a 0.99$ top is a temptation but how many wears can you get out of it? And would you still buy it if it was 50$ ? If the answer is ‘no’ put it back and keep walking to a better future. Make consious choices and purchase clothes you actually need and absolutely love. I promise, you will be much, much happier with 30 carefully chosen pieces of clothing, than with a closet-full-of-nothing-to-wears.
2 Support brands that support transparency
You hold a lot of power in your pocket, you know that? Ask questions and research before you buy. It’s ok, because since you now buy less you have time to do that, yes you do. Send a strong signal with your every purchase.
3 Love Pre-loved
Feel the thrill of the hunt and treat yourself with unique, affordable little treasures while elongating the life cycle of a perfectly good garment.
4 Read the labels
Don’t know what to look for? Here are a few good, fair options:
Lyocell and Modal
Soysilk and Peace Silk
Pineapple Leather and Other Sustainable Vegan Leathers
Recycled Nylon and Polyester
5. Spread awareness BUT be nice and don’t judge
Creating negativity and guilt will only backfire and won’t benefit anyone. Don’t go commenting ” is this vegan” under everyones posts on FB. It will only make people react resentfully and never wanna hear about ethical fashion or ethical anything, ever again.