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Cruelty free, ethical, vegan, sustainable,conscious, green and environmentally friendly.

The movement is growing faster than any other revolution in the history of mankind.

The conscious revolution escalated from our food to various aspects of our lives to make us feel better about the fact that we consume, therefore we are. So, why it it so hard for the fashion industry catch up with that as well?

There are many  factors to be considered when it comes to the apparel supply chain, factors that most of us are unaware of.  It goes way beoynd factory workers- there are farmers, fiber processors, dyers, tanners, and so on, and there’s an anavoidable naked state of nescience  because the lack of transparency and information is real.


And let me state this before anything else.


So what’s the deal when it comes to fashion?

Fashion is supposed to be fun and exciting. A creative way to express oneself,  to communicate one’s thoughts or ideas through a piece of clothing. I personally find that quite mind-blowing. And I’m on a capsule wardrobe, happily committed to the concept too. I like my fashion to be as ethical as possible. If we are on the same page, you have probably wondered where to shop, what materials to look for and what to avoid in order to fill your wardrobe with lovely cruelty free ensambles.


1 Think Less But Better.

Sure a 0.99$ top is a temptation but how many wears can you get out of it? And would you still buy it if it was 50$ ? If the answer is ‘no’ put it back and keep walking to a better future. Make consious choices and purchase clothes you actually need and absolutely love. I promise, you will be much, much happier with 30 carefully chosen pieces of clothing, than with a closet-full-of-nothing-to-wears.

2 Support brands that support transparency

You hold a lot of power in your pocket, you know that? Ask questions and research before you buy. It’s ok, because since you now buy less you have time to do that, yes you do. Send a strong signal with your every purchase.


3  Love Pre-loved

Feel the thrill of the hunt and treat yourself with unique, affordable little treasures while elongating the life cycle of a perfectly good garment.

4 Read the labels

Don’t know what to look for? Here are a few good, fair options:

Organic cotton

Lyocell and Modal

Linen (Flax)


Soysilk and Peace Silk

Pineapple Leather and Other Sustainable Vegan Leathers

Recycled Nylon and Polyester

5.  Spread awareness BUT be nice and don’t judge

Creating negativity and guilt will only backfire and won’t benefit anyone. Don’t go commenting ” is this vegan” under everyones posts on FB. It will only make people react resentfully and never wanna hear about ethical fashion or ethical anything, ever again.


Are you on a journey to a more cruelty free lifestyle? Let’s talk! Tag me on instagram, let’s be friends on Facebook, submit your thoughts on my Tumblr for a chance to get featured on the blog and Join the Chelfdom by signing in with your email!

Speak soon,



  1. Love this! I really need to think about these when buying clothes! I am trying to buy more quality clothes that last longer and that I get more use of. I Will take this tips with me next time I go shopping!

    • says:

      I’m very happy you’ve found this helpful Angie!

  2. I’m not really heavy into cruelty products like fur and leather. I do buy vegan when I’m seeking a leather look.

    • says:

      That’s excellent Saidah! Keep up the good work!

  3. I may offend some but I don’t have a problem with wearing leather. It’s a fact that people eat cows, so I’d rather see the entire animal be used then see some of the animal go to waste. Plus, leather is much more environmentally friendly than plastic or symthetics, which are the usual alternatives in shoes and such. And a quality leather piece can last for decades. So no, for me it’s not a problem. (#5. don’t judge me. lol)

    That said, I don’t wear a lot of synthetics. Linen and wool are my faves (but never together! Both put off opposing healing energies and they cancel each other out!) Very excited to learn about soysilk too, so thanks for that. I love silk but can’t stand the idea of how it’s made.

    • says:

      soysilk is a brilliant alternative to the conventional silk and feels so luxurious too! Thank you for stopping by Linda, all opinions are highly appreciated on the Chelfdom <3

  4. jane says:

    I used to be conscious of my clothes but Ive changed since I started embracing minimalism. I agree, less is better. And being minimalist doenst mean you don’t buy quality stuff. Now that I am buying less, i make sure that my stuff are quality.

    jane at
    I blog about meaningful living and my journey to financial freedom

    • says:

      I feel exactly the same !

  5. Great article. I am very choosy about buying quality clothes that go longer and can be used many times. I will keep these points in my mind when next time will go for shopping.

    • says:

      Quality over quantity is the way to go <3

  6. I’ll keep this in mind. Honestly, I currently buy what’s on sale and don’t really look at the labels. I’m all about comfort. I think most of what I buy is cruelty free. I avoid furs and leather, that’s for sure.

    • says:

      That’s a great place to start! One step at a time!

  7. Thanks for making me think about this,never crossed my mind

    • says:

      thank you for stopping by! I hope you enjoyed the post!

  8. I had no idea there were so many things to consider when looking for cruelty-free fashion. Thank you for sharing all these facts and tips!

    • says:

      there are so many factors that we all ignore,it’s true! However, doing the best we can to make conscious choices really matters! Thank you for stopping by!

  9. I never thought about my clothes AT ALL (on oh so many levels, but mainly on the eco/cruelty level :D) until I watched That Netflix documentary (The true cost I think?) and I’ve tried to be more conscious on what I buy. Mainly, I haven’t been buying. Whereas before I’d buy anything that I fancied the look of, now I think “do I really need this black cardigan when I already have 10 at home?” and more often than not, don’t buy.

    It’s good to know what to look out for in a label though; if I needed a wardrobe overhaul, I would have absolutely NO idea where to even start! Is there a Holy Grail brand that you would suggest?

    • says:

      Hi Susanna! That is a great documentary indeed! I need to watch it again, thank you for the reminder! Yes, if you were to go on a shopping spree I would suggest you start at your local thrift stores! Then there’s always DEPOP which features some very talented people who sell reworked clothes. If you are after a luxurious treat I suggest Stella McCartney. I’ve made a blog post not too long ago about a few ethical brands worth mentioning, here’s the link to that:
      I hope that helps! Email me if you’d like to have a chat about this, or message me on Facebook! Hugs!

  10. I thought buying clothes is a good deal for me plus a stress reliever. Now, reading your post makes me think of it, some sort of a realization.

    • says:

      A little treat every now and then surely won’t hurt as long as you’re being mindful Anosa! Sending you lot’s of good vibes!

  11. Natasha Botkin says:

    Great tips l! Thanks

  12. Great tips, becoming more concius about the choices we make is so important. Making a change is not as hard as many thing. Great post!

    • says:

      Every little bit helps! So true!

  13. I love this whole conscious fashion movement right now. I think the world is finally waking up more now!

    • says:

      Yes! Finally the fashion industry is catching up 🙂

  14. Interesting post! You really have me thinking that I need to be more conscious of my apparel choices.

    • says:

      we all do, more or less Latoya! As long as we keep trying, we’re on the right track. Thank you for stopping by!

  15. Blair villanueva says:

    My only concern in choosing a clothing:
    A. If I really really need it
    B. if I can wear it many times, and not get tired of it.
    and C. If I can’t DIY it. Hahaha

    • says:

      all excellent points!

  16. Great thing to think about while buying clothes. I have my list and will use it from now on.

    • says:

      happy to help <3

  17. I love clothes and I love to shop. Two years ago I became more conscious of my clothes and cosmetics on what certain brands use and represent.

  18. Juli says:

    You are so right in terms of these tips that you shared, now I am so conscious in terms of the brands I will be buying now in the bear future.

    • says:

      Excellent! Keep us updated!

  19. Mary says:

    Interesting read. You have given me something(several for that matter) to think about next time I am out doing my shopping…

    • says:

      Very happy to hear that!

  20. Nice is good to remind everyone for environmental consciousness. Very good post!!!

    • says:

      Many thanks!

  21. What a great post. It’s important to be aware of what we put in and on our bodies. I’m definitely going to be more aware of this when purchasing clothes.

    • says:

      That’s great Ania! Every little bit helps!

  22. What you have said ia interesting. I have been wear leather since I was in middle school. I have never been offended or bothered by it. Of course there are some things I won’t by or eat because of animal cruelty. But for the most part, I am okay with it.

    • says:

      No judgement here Meegan! We all do what we think is right! Hugs.

  23. I really enjoyed reading this post, informative and realistic. Really fun pics, too! 🙂

    • says:

      Glad you enjoyed it!

    • says:

      thank you for stopping by!

  24. I love this!! You don’t judge, you just give advice!! Although I probably won’t actively look for cruelty products, I will pay close attention when I find something I like!

    • says:

      That is a great way to start! Keep up the good work! <3

    • says:

      Thank you Charlene!

  25. Such great tips 🙂 I’ve really started researching the unethical behaviours of clothing brands and it’s so eye-opening! x

    • says:

      True! A little research goes a long way!

  26. Sherr says:

    Great article! Thanks for the tips!

    • says:

      thank you for stopping by!

  27. Sina says:

    Thanks for sharing your thoughts. It’s so important to address this matter. I really can’t stand people celebrating chains such as Primark. Personally I’d love to support quality clothes that are produced under fair conditions. Unfortunately the whole clothing business is still very intransparent concerning supply chains and working conditions in factories…

    • says:

      It’s all about quality over quantity indeed! And it’s a fact that there’s no transparency at all when it comes to the fashion industry!

  28. Amanda says:

    The most important part is trying to purchase ethically. Thanks for the article.

    • says:

      Ethical is the way to go!

  29. I am more conscious of my makeup being cruelty free, I do not get much chance to think of my clothes, maybe I need to start

  30. I love this post! I have been trying to be pickier when it comes to what I buy. And I have been seeking out brands that are cruelty-free and environmentally friendly. It is tough sometimes because not all companies are transparent about their practices.

    • says:

      It’s true there’s a whole list of brands that offer little to no information about the origin of their products

  31. I never thought about buying clothes with perspective its a really wise and compassionate of looking at things; although I still think I would buy my leather jacket or my silk dress… May be some day I will go all cruelty free or not

    • says:

      Whatever you do Jackie, stay true to yourself <3

  32. Amy says:

    These are great tips! I’m good about what I eat, but terrible when it comes to researching clothing. Thank you for the post!

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