WHY WE NEED TO LOVE UGLY FOOD
About a third of the planet’s food goes to waste, often because of its looks. That’s enough to feed two billion people.
Luckily the “ugly food movement” is taking off around the world, particularly in Europe and Australia, as an answer to the problem of food waste.
Don’t get me wrong. I LOVE PRETTY THINGS. In my deeply nihilistic minset, pretty things sometimes help me get through the day. Pretty things make me feel good. I might lead a rather minimalistic lifestyle, but the few things I chose to own, are perfect to me. I am very, very picky when it comes to things and people, but food to me is just a different story.
So, have we taken it a tad too far with our food? Do our tomatoes ( english accent please ) have to be instagram perfect and symmetrical to make it to our shopping cart? Nearly 800 million people worldwide suffer from hunger and yet we throw away food which would be more than enough to feed every one of them more than twice over.
This cult of perfection is killing us, and we don’t even know it.
The fact is that imperfection when it comes to fresh produce,does not necessarily affect freshness or quality. Not at all. This new ‘loving ugly food’ movement is luckily catching on, with quite a few companies and brands embracing it, however getting the mainstream on board still remains a serious challenge.
FOCUS ON THE DETAILS WHEN YOU’RE STYLING THE FOOD AND SETTING THE TABLE, NOT WHEN YOU ARE GROCERY SHOPPING
If serving a lovely dish is important to you, focus on the food styling along with a set of high quality plates and silverware. Take inspiration from food blogs, pinterest, or your fave restaurants and jazz up the way you arrange the food on a plate, play with spices to create visual effects and pay attention to the details when you set the table, not when you are grocery shopping. Do some research and find out which markets/grocers offer the option of buying the non-perfect fruit and veggies and support them. I’ve made a deal with my local greengrocer and I get all the things I need from his imprefect basket for half a euro per kg. Yeap, you got that right.
If it matters to you, raise awareness.