Chelfdom is a blog like no other. Music, plant-based recipes, luxurious minimalism, capsule wardrobe interviews, and lifestyle inspo.
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Entrepreneurial savviness grows through sheer determination. Having the balls to start something new, difficult and scary, falling down and getting up again, trial and error, late nights full of frustration and ambition.


Just like your biceps and triceps there are no shortcuts, no magic potions no Romes build in a day. You need to work on your stamina, pushing harder each day, breaking your own records as you adopt a resilient attitude.


Before you accuse me of a cliché…wait, no, you’re right, go ahead and accuse me because it is indeed a cliché. An unavoidable one though. And it happens to be true. So, before you accuse me of starting with a cliché, allow me to start with a cliché. You have to put your energy into the field that excites you the most, otherwise you will fail to find motivation, hence setting yourself up for failure.

Even if you have to do two jobs to be able to support that endeavor, do it.

PERSONAL EXPERIENCE: Given the nature of my job, I spend most of my days surrounded by musicians. All of them have to suffer through the subjectively defined concept of being a nine-to-fiver, in order to support their career in music.

CORRECTION: Power through, not suffer through. Because when you have a grand goal to work towards the suffering lessens and it’s all worth it. Despite the fact that they come to me to complain about the tedious task of slicing cheese behind the deli counter all day, it’s 100% worth it.


“The what can I bring to the table mindset”

Stop looking for what other people have to offer you. Start asking yourself what you have to offer. Have an impact. Make yourself valuable. Stop taking start giving. I’m not suggesting to implement some sort of unrealistic act of selflessness. You will get loads in return. Especially at the beginning of your business endeavors, you need to do the extra mile, give more than expected and surprise others pleasantly to earn respect, gain experience and establish yourself in the industry.

It’s also a great way to get a good understanding of your strengths and weaknesses. Sure, there will be a few leechers along the way, but try to think cool thoughts to eliminate the negative internal chatter, as you walk away from these people.

PERSONAL EXPERIENCE: I used to be a full-time chef. As the blog took off, I was offered more and more writing jobs, photoshoots, band and music related content creation, collaborations with awesome brands and awesome bands. I never hesitated to do the extra work, lower my fees even, to accommodate to each client’s needs, do free work on occasion and in a nutshell bust my arse to make sure I was giving these people who put their trust in me the best of me. Even if that means sleepless nights, outstanding amounts of stress and traumatic adventures. For me building a strong business muscle came with a lot of pain, hard work and plenty of battle scars. And I wouldn’t change a single fcking thing.


Don’t be afraid of reinvention. Or be afraid but keep going despite the fear. Fight don’t flight. Don’t be risk-averse to avoid failure.

Take your plan A. Start working on it. If it doesn’t work out well for you, pause, re-evaluate, and start again. Don’t think of changes as draining but as potential break through moments.

Do you ever wonder what this world be like if we were a bit more adaptable and embraced change? Fear is holding us back. Especially if we’ve built our entire personality around our profession. What are we left with, without that label?

PERSONAL EXPERIENCE: Who am I under my chef’s coat? How do I step down from a job that defines me and what’s my identity without it? I was terrified. But, I’ve found that if you are truly passionate about something you will find a way to introduce it into your new business path. Now, besides working with awesome bands and awesome brands, I also work as a freelance chef to create recipes and food related content for various companies. It turns out I did not have to choose one or the other. I can do both, as long as I want to. Where does that leave my identity? I don’t need to be labeled as a “chef” or a “band manager” or a “content creator”. I’d like to be labeled (if I must) as a high resilient, hard worker.


Learning when and where to say no, is crucial. Just as crucial as learning when and where to say yes. When in doubt ask yourself: What’s holdng me back? Does that job or opportunity has nothing to offer me or am I scared I wont be able to complete the task properly? Fear driven “Nos” are the worst kind of nos. Say NO to fear driven Nos.

PERSONAL EXPERIENCE: I have a fairly good experience with editorial photoshoots. I’ve learned how to pose in front of a camera, what looks good and what doesn’t , I know how to communicate with the photographers and highlight the featured products in a subtle way. But when I was asked to be in a music video I was lost. My first instinct was to say a fear driven NO. Luckily I said yes and didn’t let the fear factor get the better of me. I invested all my thoughts and energy to the project, I listened carefully and took directions. I ended up having the best time. It doesn’t even matter whether the video turned out ok or not. All that matters is that I did it.


Be honest about who you are, what you can or cannot do, and accept your weaknesses. The right clients will appreciate it. This is how you end up working with the best.

I call it work elitism and I’m very unapologetic about it.

I want to be eclectic and work with the best to become better myself. That Chelf-defined elite of clientele, has to know exactly who I am in order to become MY Chelf-defined elite of clientele.

PERSONAL EXPERIENCE: This is my weakness. Exposing my weaknesses.

I must have some Russian blood in me (cheers to my Russian Chelflings, love you lots) because I instinctively prefer not to show emotion, breaking bones to present myself cool and collected and “god forbid” if I publicly admit to frailty.

That’s my honest sharing moment with you.

To you it may seem like a simple sentence but I typed, deleted, retyped several times.

I’m working on admitting my weaknesses to my clients. And this way, they are able to trust me more as it turns out. Moreover, they are able to offer extra guidance to those areas and give me a boost to achieve the best possible results. There. I said it. And we are still all alive.

This post is inspired from and created in collaboration with LYNCHPiN.

The most hard working and committed band I have ever met. I’m talking about massive waves of Caribbean brutality, not just a metal band but a whole lifestyle attitude. Constantly evolving through tireless work, gaining more and more global recognition, this is the perfect example of people building strong business muscle.

The Chelfdom vows eternal loyalty to those limit-pushing warriors.

Check out my “Would You Rather” interview with the band on MHF MAGAZINE here.


Lynchpin merch


Mi Me Lismoni  Conceptual Flower Shop. Thank you for having us!

Hugs, to all of you.

Go build those muscles and don’t forget to visit the Chelfdom when you can. I’d love to hear your stories and insights. Love ya all.

Until the next one,


  • Stephanie
    Posted at 16:14h, 04 March Reply

    It’s true, going out on your own and starting something new is scary. But it can be done! It isn’t always easy, but as you said, the challenges are what build your strength as a business and help you grow.

      Posted at 16:18h, 04 March Reply

      I couldn’t agree more Steph, my girl!

  • Neely Moldovan
    Posted at 20:58h, 04 March Reply

    I try to be adaptable to change but I must admit I am not the best at it!

      Posted at 22:44h, 05 March Reply

      Keep going love! It’s not easy but it’s worth it! We are always here for you, shall you need more inspo!

  • Marjie Mare
    Posted at 03:22h, 05 March Reply

    This is such a powerful post that I needed to read today. It’s a good reminder that my challenges can only make me stronger.

      Posted at 22:40h, 05 March Reply

      Yes! Marjie my girl, take those challenges and go be the badass queen that you deserve to be!

  • Live Learn Better
    Posted at 04:42h, 05 March Reply

    I love being adaptable to change. This is so important because you may find your calling while doing something totally different but being open and flexible is key. Enjoyed reading.

      Posted at 22:38h, 05 March Reply

      My thoughts exactly! Thank you for stopping by!

  • Angela Tolsma
    Posted at 11:03h, 05 March Reply

    Your pictures are so lovely! I love your number two. It is amazing how giving can make such a difference.

      Posted at 22:36h, 05 March Reply

      Thank you love! And yes, absolutely, I think that giving and not holding back is the first step to success!

  • Karen Monica
    Posted at 13:55h, 05 March Reply

    Starting something new can be scary. I like what you shared. I need to say yes more often to challenges.

      Posted at 22:35h, 05 March Reply

      It might be scary indeed, but sometimes saying yes is the only way to move forward!

  • Christa
    Posted at 02:55h, 06 March Reply

    Saying yes to challenges is so important! Sometimes we limit ourselves to the familiar. The only way forward is through.

  • Becca Wilson
    Posted at 03:31h, 06 March Reply

    Powering through is definitely the right way to phrase that. So many times people suffer instead of making things positive!

  • Melanie williams
    Posted at 12:42h, 06 March Reply

    Some really sound, solid and sensible advice here. The one about being adaptable to change is key in these ever changing markets xx

  • Jessie
    Posted at 15:53h, 06 March Reply

    Saying yes to a challenge! That is solid advice! It took me a long time to realize, sometimes the things most challenging are equally the greatest rewards.

      Posted at 07:58h, 08 March Reply

      yes to challenges and no to fear driven nos 😉

  • Nati
    Posted at 19:42h, 07 March Reply

    It’s definitely a hard building its pwn business, these tips are really precious! thank you for sharing your personal experience!

  • Stelios k
    Posted at 08:20h, 08 March Reply

    What a cool way to introduce us to a new band!

      Posted at 08:26h, 08 March Reply

      Thank you! 🙂

  • Johnny Ardon
    Posted at 08:22h, 08 March Reply

    LYNCHPiN sounds is very powerful. Good to know there are still bands who work hard to make music. The metal scene needs more of that.

      Posted at 08:26h, 08 March Reply

      Yes we do! And this is the perfect example of a tireless band pushing through the difficulties to move forward! Love them to death!

  • Tania
    Posted at 08:25h, 08 March Reply

    Never heard of this band before but I checked out their YouTube and I love them! Ireland doesn’t have much to offer so I gotta find my metal from around the world.

  • Ben
    Posted at 19:05h, 01 May Reply

    One more thing:

    DON’T devalue your work! You can’t win a war on cheap prices, there’s always someone who can do it cheaper than you. But can they do it as good as you? If you offer cheap, your customers will be cheapskates…

    When in doubt, raise your price!

      Posted at 23:54h, 01 May Reply

      hahahha, thank you Ben! Good to see you on the Chelfdom 🙂

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